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THE STYLE COUNSEL
Styling that Sells
We help retailers turn fashion into sales with styling experiences that inspire customers, empower staff, and create loyal shoppers.
Hi, I'm Maria
Founder of The Style Counsel, Liverpool. With over 30 years as a fashion buyer, I know the power styling has to transform not only how people feel, but how they shop.
Today, we work with retailers to design in-store styling workshops and immersive colour sessions that bring energy into your store, excite customers, and inspire purchases. These experiences do more than create a buzz — they help increase sales, build loyalty, and grow profits.
Every retailer is different, which is why we tailor each project to your business needs — whether it’s a one-off event, seasonal campaign support, or ongoing staff training.
Our focus is simple: to help you turn styling into a powerful sales tool for your business.
“ The styling session brought a fresh energy to our customers — sales were noticeably higher on the day, and the feedback was fantastic.”
— Boutique Owner, Liverpool
“Maria has a unique ability to connect styling with confidence. Her colour workshop gave our team tools they now use daily with customers.”
— Store Manager, Manchester
“Working with The Style Counsel team felt effortless. The tailored session was engaging, professional, and left customers inspired to buy more.”
— Independent Retailer, Chester
Services
At The Style Counsel, we help retailers turn styling into measurable results.
Our services are designed to bring energy into your store, inspire customers to buy, and give your team the confidence to sell more — all while strengthening your brand and growing profits.
Immersive Colour & Styling Experiences
Transform your store into a destination with interactive colour and styling events. These sessions engage customers, showcase your collections in fresh ways, and create memorable shopping moments that turn browsers into buyers and keep them coming back.
Staff Styling Training
Give your team the skills and confidence to sell through style. From understanding colour and fit to building complete looks, we train staff to act as trusted style advisors — helping them upsell, cross-sell, and deliver a more personalised customer experience.
Visual Merchandising & Lookbooks
Inspire customers the moment they step inside. We create curated displays, seasonal lookbooks, and styled outfits that make shopping easier, highlight key products, and increase average spend — all while strengthening your store’s brand identity.